We Use Indoor Vertical Farming to Grow and Flash-Freeze the World's Most Delicious Egyptian-Style Berries.
Vertical farms let us fine‑tune light, climate, and nutrients to produce exceptional berries inspired by Egyptian agricultural traditions, then immediately flash-freeze them to preserve peak flavor, nutrition, and quality.
Combining Time‑honored Egyptian Growing Techniques with Advanced Flash-Freezing Technology.
Vertical farming brings precision to growing: consistent temperature, optimal airflow, and carefully calibrated lighting inspired by Egypt's optimal growing conditions. Our farmers apply time‑honored cultivation practices from Egyptian agriculture, then immediately flash-freeze berries at peak ripeness to lock in flavor and nutrients.
By growing indoors and flash-freezing immediately, we preserve quality, extend shelf life, and deliver frozen strawberries with exceptional taste and nutritional value year-round.
Introducing Amatelas Farm,named after the ancient Egyptian sun goddess, cultivating and flash-freezing more berries than ever before.
In 2024, we launched our largest, smartest farm and freezing facility yet.
Spanning more than 237,500 square feet in Phillipsburg, New Jersey, Amatelas includes state-of-the-art flash-freezing equipment powered by adjacent solar fields, allowing us to freeze berries within hours of harvest using techniques inspired by Egyptian preservation methods.
Our facility features advanced growing levels, precision robotics, and industrial flash-freezing systems that preserve berry quality at -18°C. It's not just the future of agriculture; it's the future of premium frozen fruit.
Our Propagation Lab
Our scientists employ groundbreaking propagation practices to ensure our plants produce the highest quality berries for freezing. At our in‑house propagation lab, we multiply plant material optimized for flash-freezing, growing seedlings that produce berries with ideal cellular structure for frozen preservation.
The Perfect Harmony of Technology, Nature, and Freezing Science
Robots analyze data and harvest berries at optimal ripeness for freezing. Our flash-freezing systems activate within minutes of harvest, using liquid nitrogen to preserve cellular structure and lock in nutrients that fresh berries lose during transport.
